Traditionally, and from its inception, television has been technology-heavy with complex and costly distribution networks. However, viewers want to enjoy TV wherever and whenever they want, which represents a huge challenge to the heavy traditional TV culture and environment as Connected TV is the future.

View TV Group is leading the way in introducing a culture for change, new technology, and distribution fit for TV today and tomorrow built on the internet for maximum speed and efficiency. Audiences still want a traditional TV ‘look and feel’ and content owners want to provide that but with realistic profit margins. View TV Group has an end-to-end technical and distribution capability to achieve both, in cloudie.tv.

Cloud Playout
Cloudie TV – Cloud Playout made simple

1 – This is Cloudie TV

Cloudie.tv is the cloud-based digital channel that adds revenue and value to your current platform, channel or content.

2 – Why Cloudie TV is Important Right Now

Traditionally, and from its inception, television has been technology heavy with complex and costly distribution networks. However, viewers want to enjoy TV wherever and whenever they want, which represent a huge challenge to the heavy traditional TV culture and environment as Connected TV is the future.

View TV Group is leading the way in introducing a culture for change, new technology and distribution fit for TV today and tomorrow built on the internet for maximum speed and efficiency. Audiences still want a traditional TV ‘look and feel’ and content owners want to provide that but with realistic profit margins. View TV Group has an end-to-end technical and distribution capability to achieve both, in cloudie.tv.

3 – The Simple Cloudie.tv Revenue Model

We supply ads 90% of the time with average revenue of USD 0.20/viewing hr and manage all the tech – including FREE cloud playout & CDN.

We provide 100% of the ads but can add yours in too, we just take your current content and improve the CPM. It really is as simple as that!

4 – How We Deliver Improved Revenues

Audience attracts advertisers and our addressable advertising targets specific channels and content, time of day the ad was broadcast and location, which attracts higher ad revenues. As the broadcast is over the internet, we can automatically detect and accurately measure how many programme hours and the number of ads that were viewed in real time, which can be available to content owners to manage revenue. We replace the ads in a linear stream and also in VOD / catch-up by inserting high CPM ads.

Click here for a demonstration of linear ad replacement for higher CPM https://cloudie.tv/demo/)

5 – A Simple Way of Scheduling

You can self-serve on our playout software to schedule your content or channel or send us a pre-formatted spreadsheet with the schedule on and content details and we’ll schedule it for you and produce the EPG. To make your content really pay, you only need to add 15 new hours of content per week.

There would be a cost difference for self-serve or managed, but the system is easy to learn and use and you would need to follow some quality guidelines that we have set to maintain an excellent viewer experience.

6 – Cloudie.tv Distribution

Cloudie.tv is already in use on https://tv.kapang.com, kapang is View TV Group’s own platform that is broadcasting in UK and has iOS, Android apps and Amazon Fire TV and will broadcast on kapang in the US and Australia before the end of 2020 with the capability to broadcast globally. Cloudie.tv is also being used to broadcast channels cutting cords, coming off satellite and that are on other platforms such as Pluto and Xumo.

7 – How We Make It Happen

The technology to allow this has taken 6 years to develop as an integrated capability at our low cost, high value offering. It includes cloud playout at SD, 1080HD, 4k and 8k quality and fully dynamic on-screen graphics, including squeezebox and lower thirds. On top of this, Simple, Reliable Transport (SRT) distribution and MPEG-TS transport and cost-free CDN allow the content or channel owner for once to be able to make the level of profit needed to invest in their content.

8 – How It Works

You contact us by completing this form https://viewtvgroup.com/ffr/ and we will call you back to discuss your requirements. Once we have contracted, you provide content and audience, we do the rest. We could deliver you a digital channel within 2 weeks.

Remember, you don’t need to change anything you already do (but could end up reducing existing tech) and you don’t need any more tech, staff or ad salespeople.